The Tsingtao Beer Museum, which combines ancient precious collections with modern design, officially opened on August 15, 2003, the centenary of Tsingtao Beer. It is located at No. 56 Dengzhou Road, the birthplace of Tsingtao Beer. As an important part of the corporate culture of Tsingtao Beer with a history of a hundred years, the Tsingtao Beer Museum integrates the historical development process of Tsingtao Beer, its profound cultural heritage, advanced technological processes, as well as beer tasting for entertainment and shopping. It is the first professional beer museum of its kind in China and of international first-class standard. Sun Gang, the deputy director of the National Tourism Administration, praised it as "the flag of China's industrial tourism", and Shan Jixiang, the former director of the State Administration of Cultural Heritage, commended it as "a veritable model of the protection and utilization of China's industrial heritage".

The exhibition area of the Tsingtao Beer Museum covers more than 6,000 square meters and is divided into three exhibition sections: the Centenary History and Culture, the Development of Brewing Techniques, and the Experience of the Charm of Beer.

What is displayed in the Production Technological Process area is the complete set of brewing equipment and the scene of the modern production line of Tsingtao Beer a hundred years ago. There are video devices set up at each representative process in the production process. Through the comparison between the old and the new, the technological process and the historical evolution of the production of Tsingtao Beer are introduced. Among them, the greeting from Mr. August, the brewer, across a hundred years in the traditional fermentation tank, the scene replication of the old laboratory, and the labor scene of the workers turning malt reproduce the original appearance of the production history of Tsingtao Beer. Visitors can also witness the modern filtration and packaging production lines in person and experience the magnificence of the 4.0 modern production line.

In the area of experiencing the charm of beer, surprises can be brought by technological and creative projects such as holographic projection, spinning bikes, drunken cabins, and AR interaction. In the merchandise store, a dazzling array of beer culture creative products such as special beers, exclusive beer utensils, various bottle openers, beer bottle chocolates, and delicious beer beans are available. The Tsingtao Beer Museum Music Restaurant on the first floor can accommodate nearly 200 people for dining at the same time, offering authentic German roast pork knuckles, German sausages, local Qingdao seafood, and creative beer dishes.

The Tsingtao Beer Museum has created the 1903 Bakery on Dengzhou Road Beer Street. Using the centenary yeast of Tsingtao Beer, it has created beer yeast bread that can "breathe", with a strong wheat aroma, is "musical", and is healthier, becoming a must-visit food in Qingdao. There is also the Encounter Bar where you can taste the full range of fresh Tsingtao Beer and the first Cloud QuickPass Smart Convenience Store in Shandong Province, making the visiting experience of the Tsingtao Beer Museum rich and creative.

The Tsingtao Beer Museum takes "transmitting passion and creating happiness" as its mission, pursues customer satisfaction as the core of its work, and advocates the service concept of "happiness, surprise, and sharing". Special services such as flash mob dances, drinking competitions, and beer tastings bring surprises and joys to the guests. The interpretation team of the "National May 1st Women's Pacesetter Post" is proficient in multiple languages such as Chinese, English, Russian, French, Japanese, and Korean, providing in-depth interpretations of Tsingtao Beer for friends from all over the world, becoming a beautiful sight.

Come to Qingdao, taste Tsingtao Beer, and understand the centenary mysteries of Tsingtao Beer. In the museum, you can freely taste the freshest and purest Tsingtao draft beer, lager beer, and beer beans directly supplied by the centenary brewery. Special beers such as Tsingtao Black Beer, IPA, Whole Wheat White Beer, and Pilsner can also be enjoyed here. The Tsingtao Beer Museum is a palace for knowing beer culture, a happy stop for tasting good beer and imagining the happy moments of gathering together.